Nickfrom86 is an independent design studio with a focus on brand identity, web development, and packaging. It is led by Nick Lawhon and utilizes industry friends on projects that require it. The studio works with companies and brands of all sizes and stages, so long as we can execute the needs at a world class level. We also develop our own concepts and have a strong passion for launching our own brands.
YZY is the product company for global icon and grammy award winning artist Kanye West. I led strategy and development of his relaunch of YZY. I also led the digital rollout and management of his Livestream events during the relaunch of YZY.
The YZY SPLY store launch was a giant success and was able to capture over $3,000,000 in revenue within the first 24 hours. Both the store launch and the series of livestream's went viral and dominated the internet. It was a project that I will never forget.